Category: Articles

Frustrated customer
Why Most Customer Experience Transformations Fail Before They Begin

Across industries, organisations continue to invest significant resources in customer experience (CX)

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Customer Experience Is Leadership in Action

Customer experience is still widely misunderstood in many organizations. It is often

Accra at Night
Designing the Experience Behind ‘Brand Ghana’

As the festive season approaches, Ghana once again opens its doors to

Influencer Marketting1
The Hard Truth About Influencer Marketing

It is now commonplace to see organizations using influencers as part of

A view of Ghana
Ride-Hailing services: My Adventure in the Land of Tro-tro and Keke

For those of us who are “fortunate” or sometimes “unfortunate” to use